SMTSERVICES.CO.UK
See how we targeted B2B Training clients with optimized design
SMT Services
B2B Training Web Design
The Challenges:
Siren Medical Training Services, a B2B Training company, only had social media as a platform for their services. The company founder and director is extremely passionate about what he does and good at it too! But the brand needed some work, they had a colour scheme but that’s it.
They needed to establish trust in the competitive B2B Training space and without a website that showcases everything they do. They were struggling to convert potential clients and establish a cohesive brand.
Our Solution:
Nexus Lean sent across our brand discovery document to the company director. He made it clear that he loved the existing colour scheme they had, and the logo. Nexus Lean re-designed the logo using proper branding practices, establishing some guidelines.
We then created a sleek dynamic one-page website that was targeted to SMT Services Ideal Customer Profile, business owners in the South East of England who are looking for reliable and certified First Aid Training.
We made sure the user experience was seamless, potential clients had the easiest time possible contacting Siren Medical Training Services, ensuring eyeballs turn into sales.
Project Highlights
Building On The Existing Brand
Lee at Siren Medical Training Services already had a colour scheme and logo he liked, but it was originally put together using an online software.
Nexus Lean built upon the existing, recreating the logo in an optimized format, ensuring our clients vision was respected. We created some brand guidelines, ensured the logo had several formats and inconography as well as established brand fonts and colour codes.
What, Who, Verify, Why
First Aid training can be extremely simple or extremely complex, it's also a heavily regulated space. Nexus Lean made sure that Siren Medical Training Services key offers were displayed and clear.
We provided clear Call-to-Action segments, so following up from outreach from SMT Services, potential clients had an easy route to contact and becoming paying clients.
We told website viewers exactly what SMT Services provide, who they are, proved authenticity by providing qualifications and accreditation and explained WHY a business would want their services. What, Who, Verify, Why.
